Romanian tourists clocked up almost one million overnight stays in Bulgaria in 2025, 8.5% more than the previous year, and the highest number of tourists from Romania ever recorded.
It is a remarkable increase of 51.2% compared to the level of 2019, before the pandemic.
Acting Tourism Minister Miroslav Borsos said Saturday the results were proof of the government’s efforts to position Bulgaria as a top destination through strategic marketing and strong international partnerships.
He said that visitors from Romania were attracted by the variety, quality and authentic experiences of Bulgaria.
Bulgaria has a stand at the February edition of the Romanian Tourism Fair (TTR) where it is promoting the mix of tradition and modernity. Visitors can explore the diversity of Bulgaria’s offerings, from cultural and urban tourism to summer and winter season tourism, ecological experiences, showing the country as proving that Bulgaria is a year-round tourist destination.
One of the key highlights at the exhibition was Bulgaria’s focus on its cultural heritage, particularly the recent inclusion of the Bulgarian bagpipe in UNESCO’s Intangible Cultural Heritage List in 2025.
The bagpipe, embedded in Bulgarian folklore, was showcased as an emblem of the country’s rich musical tradition. Visitors had the chance to learn more about Bulgaria’s craft traditions and other unique cultural offerings, reinforcing the nation’s commitment to preserving its heritage while also offering modern, high-quality experiences for today’s travelers.
Borsos said the innovative design of the national stand reflects the direction of Bulgarian tourism: a combination of modern trends, traditions and national identity.
The national stand was designed to create a memorable and engaging experience, and serve as a visual celebration of the country’s landscapes, historical sites while highlighting modern hospitality, affordability and safety.
