Automobile Bavaria Group has launched the Corvette brand, an expression of freedom, style and courage to innovate, in Romania.
Dating back to 1953, the Corvette is more than a sports car: it’s a statement of sportiness, tradition and innovation. Over eight generations, the brand has retained the DNA that has established it: a two-seater sports car, an iconic design and the unmistakable sound of the V8 engine.
A NATIONAL PREMIERE: THE FIRST OFFICIAL CORVETTE PRESENTATION IN ROMANIA
The launch of the brand in Romania was celebrated on Tuesday at a press event at the Casa Albă Restaurant in north Bucharest where automotive journalists and special guests had the opportunity to discover the world of Corvette. It was the first time the American legend has been brought to the local market, courtesy of the Automobile Bavaria Group.
“The Corvette is a legend of the automotive industry. Personally, I first drove a Corvette C3 in the early 90s, then owned two other models,” said Georg Pfeffer, CEO Automobile Bavaria Group.
He said he remained a Corvette admirer.
“It’s a natural addition to our portfolio – after years of focusing on sustainable and electrified mobility, it was time to bring back to the public’s attention the models that arouse pure emotion. The Corvette is aimed at those who remain true to the essence of the classic sports car.”
“Our customers are not just looking for a product – they are looking for a story, an emotion, an experience. Corvette stands for just that: genuine passion, boldness, and freedom. It is our first step in the sports car segment and we are confident that it will quickly become a benchmark on the Romanian automotive market.” — Georg Pfeffer, CEO, Automobile Bavaria Group.
“We will represent the brand in all four markets in which we operate – Romania, Germany, Austria and Spain – and I am proud that Romania is finally becoming part of the story of this legendary brand.” —06 AND STINGRAY: TWO EXPRESSIONS OF ABSOLUTE PERFORMANCE
The event marked the official debut of two of the most iconic models in the Corvette range: the Z06 and the Stingray.
Corvette Z06 – The supercar born on the track, ready for the road
The Corvette Z06 impresses with a 5.5-liter V8 engine with flat crankshaft, delivering over 670 hp – the most powerful naturally aspirated V8 ever fitted to a production model. With an aggressive design, top-notch aerodynamics and advanced traction control technologies, the Z06 offers a driving experience that electrifies every moment.
Corvette Stingray – A Modern Reinterpretation of a Legend
Equipped with a 6.2-liter V8 engine and 495 hp, the Corvette Stingray accelerates from 0 to 100 km/h in about 3.5 seconds, while maintaining a high level of comfort for everyday use. The driver-oriented interior with premium materials and state-of-the-art technology makes every journey a memorable experience.
ELECTRIFIED PREMIERE: CORVETTE E-RAY
Starting in May 2025, the range will be completed by the Corvette E-Ray – the first electrified model in the brand’s history. With a high-performance hybrid system, the E-Ray combines the V8 engine with a front electric motor, offering all-wheel drive and a total output of 655 hp. This model meets the demands of a market in transition, without compromising on performance or excitement.
A STRATEGIC VISION FOR THE PREMIUM CAR MARKET IN ROMANIA
The launch of Corvette in Romania confirms Automobile Bavaria’s strategy to be a promoter of innovation and diversification in the premium automotive segment. With this expansion, the group offers customers a complete range – from sustainable mobility, to pure performance and iconic design.
Automobile Bavaria has been present on the Romanian automotive market since 1994. Since its inception, the company’s activity has focused on representing the BMW brand and subsequently other brands belonging to the Bavarian manufacturer, such as MINI, BMW Motorrad and Rolls-Royce Motor Cars. In its 30 years of existence, Automobile Bavaria has launched in Romania other premium brands such as Land Rover, Rover and INEOS Grenadier.
Corvette models are available in Romania through BAVARIA MOTORS, part of the Bavaria Automobile Group, in the showroom in Băneasa, offering access to the Romanian public to a brand that symbolizes the authentic American spirit, reinterpreted through cutting-edge technology and modern refinement.
Born in 1953 in response to postwar America’s need for freedom, speed and its own identity in the automotive world, the Corvette quickly became a symbol of the American dream – an affordable yet aspirational sports car that not only competed with European rivals, but proposed a distinct vision of performance and design.
The Corvette is not just a car. It is an expression of the freedom to lead, a style statement and a proof of the courage to innovate. Throughout its more than 70 years of existence, each generation Corvette has made radical improvements in design, technology and performance, while remaining true to a clear philosophy: power, bold design and pure driving pleasure.
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