‘Posh’ Purcari Wineries bids for rival Romanian group Serve Ceptura

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Purcari Wineries, Moldova’s most prestigious and successful winery, has lodged a binding offer to acquire Romanian competitor Serve Ceptura.

Purcari wines are a symbol of the Republic of Moldova and grown in conditions that match France’s acclaimed Bordeaux region. The wines are exported to neighboring Romania, the U.S, Canada, Britain, Poland, Norway, the Czech Republic and China.
The winery was established in 1827 under a decree by Nicholas I was Emperor of Russia in the Moldovan village of Purcari. It had its first international success at the World Exhibition in Paris in 1878 when French wine experts were impressed by “a dry red with an intense ruby color” believing it to be a Bordeaux. The wine, “Negru de Purcari’, won a gold medal.
Since 2003 when it was acquired by Grupul Purcari it has gone from strength to strength under Victor Bostan, founder and CEO of Purcari, winning hundreds of international medals.
Bostan, 66, said that the new proposed deal with Serve Captura was a “a natural step in strengthening Purcari’s presence in the prestigious Dealu Mare wine region”. Dealul Mare, in southeast Romania, is known for its wine-making, especially reds.

Serve’s winery in Ceptura is 1.5 km from Purcari’s Crama Ceptura winery in southeast Romania, and the proximity “enables immediate operational synergies, improved efficiency across the value chain, and consolidates Purcari’s Dealu Mare platform”, he added.

“By uniting two producers deeply committed to authenticity and terroir, while leveraging Purcari’s scale and international reach, we aim to further strengthen Romania’s presence on global wine markets.”

Serve Ceptura which was set up in 2004 includes the brands Cuvée Charlotte, Terra Romana and Vinul Cavalerului.

The business is based in the commune of Ceptura in Prahova county, within the Dealu Mare wine-making area. It produces almost  0.5 million bottles a year.

Purcari is one of the largest wine groups in central and eastern Europe and includes Château Purcari and Domeniile Cuza in Moldova, Crama Ceptura in Romania and Angel’s Estate in Bulgaria.

In July, Polish food and beverage group Maspex acquired Purcari through a voluntary takeover offer valuing the company at about $136m.

Bostan owns 15% of Purcari, while more than 3,000 institutional and retail investors make up the rest of the shareholder base.