It better be butter. Romanian upmarket dairy produces launches new butter line

Romanian dairy producer Agroserv Mariuta known for its distinctive bottles of fresh milk, creme fraiche and yogurt  has launched its own butter line.

The new production line has a total raw milk processing capacity of 40,500 liters per day. The new brand of butter is aimed at the retail market and the hospitality, the  company said in a report filed to the Bucharest Stock Exchange.

The producer which already owns the upmarket Laptaria cu Caimac brand, opened a new butter production line, it said on Monday, SeeNews reported.

The butter market is expected to generate 1.5 billion euros in 2022.

Butter accounts for 28% of the dairy market, a segment which includes milk, yogurt, cheese and fermented milk products.

The company added that the production equipment has also been tested for the production of a range of other creamy dairy products.

In August, Agroserv Mariuta  increased its capital after listing on the Bucharest Stock Exchange in May 2021.

According to a financial report published on the Bucharest Stock Exchange, the company recorded a net profit of 1.73 million lei (about 350,000 euro) in 2021, much better than the previous year when it broke even.

Agroserv Mariuta was established in 1994 as a company active in the agricultural sector. In 2018, it set set up a 5 million euro dairy factory and launched the Laptaria cu Caimac brand.

The company is listed on the Bucharest Stock Exchange and has a market capitalization of 85.166 million lei.

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