The very first Rolls-Royce to arrive in Romania was a Silver Ghost in 1912 before the outbreak of World War I. It was delivered to a customer in Bucharest, one Mr. Constantin Turnesco, at a price of £1,364.
In 1927, Romania’s late King Michael, known for his motoring prowess, learned to drive a Rolls-Royce at the tender age of six. The car had belonged to his German-born grandfather, King Ferdinand.
Luxury brand
Fast forward 112 years and the luxury brand is back in Romania where there is a growing demand for the high-end motor.
Rolls-Royce Motor Cars on Thursday announced the appointment of Automobile Bavaria as an official dealer in Romania. The new dealership is to be named Rolls-Royce Motor Cars Bucharest.
The relationship began in 2003 when Rolls-Royce Motor Cars together with Automobile Bavaria, organized the first presentation of a Rolls-Royce model in Romania. Two years later, Automobile Bavaria set up the first Rolls-Royce showroom at the Bucharest International Auto Show.
Rolls Royce
“Rolls-Royce embodies individuality and luxury like no other brand, and our motor cars are the ultimate symbol of success, proudly carrying the Spirit of Ecstasy,” said Michael Schmidt, owner of Automobile Bavaria.
“This is the starting point for a new era for Rolls-Royce clients in Romania, we are confident that the Flying Lady points to a bright future in our home country.”
British Ambassador to Romania, Giles Portman, who held a press conference to mark the event said that “the UK’s luxury industry shows continuously increasing levels of investment that is helping to create jobs in Great Britain and around the world.”
Iconic Spirit
“The iconic Spirit of Ecstasy stands like no other emblem for the Best of British, and we are delighted to see significantly strengthened bonds of Rolls-Royce Motor Cars to Romania.”
Frank Tiemann, Head of Corporate Communications Central/Eastern Europe and Central Asia, Rolls-Royce Motor Cars, said: “Romania is of strategic importance to the future development of Rolls-Royce in the region.”
As an authorized dealer, Rolls-Royce Motor Cars Bucharest will have the ability to offer the full range of products and services directly. Clients in Romania will have even greater access to the Rolls-Royce portfolio and services, backed by the outstanding support and commitment that Automobile Bavaria is known for, a press release said.
Automobile Bavaria
“Based on the experience of more than a decade working with Automobile Bavaria as a Rolls-Royce service partner, we are confident for a prosperous development. As a family owned business, Automobile Bavaria mirrors perfectly our philosophy and with its wealth of experience in the luxury segment, the company is perfectly positioned to build up a sustainable business.”
The sole Rolls-Royce dealer in Romania is committed to a significant investment in an exclusive showroom in Bucharest, planning for the new premises has begun.
Michael Schmidt added: “The Rolls-Royce philosophy to `Strive for perfection´ will be reflected in the new client experience in Bucharest and is key to our sustained success. Rolls-Royce clients are part of a unique community that rightly expects only the very best from the brands they interact with.”
Automobile Bavaria was inaugurated as a Rolls-Royce service partner in 2010. The new dealer Rolls-Royce Motor Cars Bucharest forms part of Schmidt Premium Cars, as does Rolls-Royce Motor Cars Munich.
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Here’s the timeline of Rolls Royce in Romania which began more than 100 years ago.
1912 December – The delivery of the first Rolls-Royce Silver Ghost, with chassis number no. 1943, to a customer from Bucharest, Mr. Constantin Turnesco, priced at £1,364
1927 – King Michael, at the age of 6, learns to drive a Rolls-Royce, which had belonged to his grandfather, King Ferdinand.
1944 – The Royal House of Romania owned 4 Rolls-Royces, belonging to King Ferdinand, King Carol, Queen Mary and King Michael.
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2003 November –Rolls-Royce Motor Cars, with the support of Automobile Bavaria, organizes the first presentation of a Rolls-Royce model in Romania.
2005 Automobile Bavaria sets up the first Rolls-Royce showroom at the Bucharest International Auto Show.
Romania is included in the Eastern European Roadshow, organized by Rolls-Royce, offering the first test drive opportunities for customers in Romania.
2006 The presentation of the new Rolls-Royce Phantom EWB is organized by Automobile Bavaria in the presence of representatives of the Royal House of Romania
2007 Rolls-Royce Phantom is exhibited at the first edition of the Bucharest Luxury Show
2010 The inauguration of the first authorized Rolls-Royce Service in Eastern Europe takes place, at the headquarters of Automobile Bavaria Băneasa
2011 The Rolls-Royce Ghost model is launched in Romania
2012 The Rolls-Royce Spirit of Ecstasy Centenary Anniversary Event takes place in Bucharest
2016 The new Rolls-Royce Dawn is presented at the Automobile Bavaria Băneasa showroom
2018 Rolls-Royce Phantom VIII launch in Romania at the Bucharest International Motor Show Launch of the new Rolls-Royce Cullinan in the presence of H.E. the Ambassador of Great Britain at Bucharest.
2019 Accreditation of the first Rolls-Royce Master Technician in Eastern Europe, Mr. Gelu Voinea.
2021 Presentation of the new generation Rolls-Royce Ghost in Romania.
2022 Launch of the new Rolls-Royce Phantom EWB and the Ghost Black Badge in Romania.
2023 Delivery of the first Rolls-Royce Spectre electric model to a customer in Romania
2024 Signing of the Rolls-Royce dealer contract for Romania at Goodwood.
#NeweraforRollsRoyceinRomania
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